GoBe started because we want to foster healthy relationships between our children and food. Now three years later, this sentiment continues to fit into our story, even as we’ve evolved both personally as parents and also as a company.
Throughout our journey, we’ve learned how important it is to respect kids and their decisions. We’ve learned as parents, we don’t need to micromanage what our kids are eating. Rather, by honoring their individual strengths and challenges, we can help eliminate the struggles and anxieties when it comes to eating.
As a company, we are constantly advancing just as our children are growing in their eating journey. We are evolving from the old days when we had to disguise leafy greens by adding them to muffins like we were designing gadgets for 007 (they didn’t fool anybody 🤢) into a world of selection and bravery in what our littles eat. We want to match this growth by fitting our ideas and products with staying current with your child as they grow.
Today we are regularly selling out as GoBe enters each home to bring a positive spin to each family’s snacking regime. We have listened to parent’s’ feedback regarding what they need from our products because we want to help alleviate the anxiety and stress that surrounds eating battles for parents and children. As you know, based on that feedback we have new products in development right now (we might include a recipe for delicious muffins made from lettuce 😉) with many ideas for future product development.
We want to provide great products; but more importantly, we want to add value to our community from as many facets as possible. Not just with eating but also with building relationships. We want to foster healthy relationships between parents, children, and eating, while also simplifying your lives and creating products youactually need. Nothing more. We want to provide content with good tips and tricks and to provide a positive support system to positively shift the perspective of our relationship with food.
We can break negative cycles. And contribute to humanity. If small touch points are positive and bring compassion and peace to the child-parent relationship or friendships, then we are achieving our goal. More than anything we want to be a tool, to be a community, and to meet the needs of parents and children.
It’s not just about the bottom dollar, it’s about helping parents and children create positive eating experiences. That is what moves us forward.